Designed by Karen Noseff, Fortune Denim embodies the clean and simple lines of flattering Western-made jeans with unique Eastern details waiting to be discovered. The overall feel is pure luxury with its satin waistband, including a personal fortune.  Just like cracking open an optimistic fortune cookie, pulling on the sleek and soft denim, buttoning the dazzling Swarovski encrusted Chinese coin button and glancing at her slim reflections in the mirror is enough to change the wearer's perspective on the day.

Fortune Denim is created in Los Angeles with the finest quality Italian denim, known for its superior softness, texture and durability, resulting in a sexy fit without overstretching.  Fortune's dark and sleek denim creates an incredibly slimming effect. The ultra-versatile jeans are equally appropriate and comfortable for a night on the town or a day at the office.

The signature details give each pair a style all their own. Each is lined with rich satin trim in the style of the ancient Tang Dynasty hand-sewn into the interior waistband and pockets in one of four distinctive colors- red, purple, blue and silver. The stitching is done with eye catching metallic thread in edgy color combinations and unique designs. The classic "F" pocket is designed to lift, flatter and transform and comes in an assortment of candy-coated colors using special zigzag stitching. Each pair of Fortune Denim is adorned with a button hand-set with 24 delicate Swarovski crystals made to resemble an ancient Chinese coin, and is coated with a special glaze to keep each crystal in place through repeated washings. And the most captivating accent is the personal fortune, unique for each pair of jeans, stitched into the interior waistband to bring good luck to all who wear them.

Celebrities with good fortune include Eva Longoria, Jessica Alba, Misha Barton, Cameron Diaz, Katherine Heigl, Kate Hudson, Ellen Pompeo, Chalize Theron and many more.

www.fortunedenim.com

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