Ten years ago Belly Basics instantly became a household name in maternity wear with the launch of the Pregnancy Survival Kit. Two young co-workers in the fashion industry in New York, Jody Gardner-Kozlow and Cherie Serota, quickly saw the absence of ‘hip’ maternity clothes and revolutionised the maternity world creating the original Pregnancy Survival Kit. These kits containing the must-haves: dress, top, skirt and pants – were an immediate hit with fashion editors and mums-to-be who were sick of the frumpy, ill-fitting maternity clothes that dominated the market

With fashion icons like Gwyneth Paltrow and Kate Hudson joining the ranks of celebrity motherhood, it is no wonder that maternity looks are catching up to high fashion. Women are no longer hiding their bellies; they are showing off their fashionable new figure. Pregnancy is not the fashion nightmare it once was. Women are demanding that maternity designers keep up with trends to make dressing part of the fun of pregnancy, not part of the hassle. Belly Basics is taking that idea to the next level, introducing an entirely new line of affordable maternity wear that takes you from morning to night, weekend to work, casual to an evening on the town.

Belly Basics is coming to the rescue of pregnant women who want maternity clothes that are just as stylish as the rest of their wardrobe. From weekend basics to eveningwear, fashion is always a priority, and Belly Basics knows that doesn’t change with pregnancy. So they have designed a new fashion-forward line with an outfit for every occasion, from jeans and a T-shirt to stylish pants and a cashmere sweater.

Their faux fur vest is the perfect example of applying pure fashion to a maternity line. It’s an instant favourite that spices up an outfit with a bit of panache. Fun A-line skirts offer flirty style that is also comfortable to wear. Their line of brightly coloured tops is styled with side ruching, curvy V-necks and capped sleeves, providing a hint of flair. And their low-riding jeans are soft and fit just below the belly – just like your old favourite pair - and are the perfect compliment to any breezy top or basic T.

The best secret about Belly Basics is that it doesn’t cost a lot to keep up with the latest fashion and the fact that the garments can be worn & mixed with your existing wardrobe even after your pregnancy.

Buy online at www.bellybasicsaustralia.com

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